Google: building networks and traditional news, Co-Prosperity Sphere
To the gradual decline of traditional journalism, for many reasons, people can easily lists out a long list: plummeting circulation, classified ads disappearing, the emergence Compaq Presario R3000 Battery of search engines, etc., and many people will say that one of the most The main reason was to give thanks to Google that. However, in promoting the decline of traditional journalism, the same time, the world"s largest search engine also began to intervene in the production process of journalism which, not only for commercial purposes, is also out of consideration of traditional values. Google, a senior on the public that if news organizations stop the production of works of influence, then search engines will not be able to provide users with valuable content. Therefore, Google began to consider how cooperation can and traditional distributors, to promote journalism into a new era. Guess their views on the future of news is what? Prospects are very bright!Decline of business model
Everyone knows Google is the traditional journalism tremendous challenge. But few people know that Google in fact is trying to bring information back to people"s daily life, or only a few people really understand the good news for the future development of the strategic significance of Google lies.
Of course, a bit exaggerated to say the same thing Google destruction or the ability to create. Google"s chief economist that the news industry, one of the most important indicators of thousands of subscriptions --- not 90 years from the 20th century, when Google was born to a downward turning point, the real turning point as early as World War II have emerged after the end. When in 1947, every 100 U.S. households spent an average of 140 daily newspapers, and now consumes less than 50, the data still continued to decline in recent years. If Google did not occur, changes in the way communication will also bring great changes to traditional journalism: 24-hour news television stations, news portal appearance of modern humans more and more hectic lifestyle, without exception, these factors can lead to newspaper decline.
Google"s impact on traditional journalism is also reflected in the partition of the Dell 1691P Battery classified advertising market. On the other hand, Google tried to maintain the development of traditional news organizations will have very strong and was reflected in the most recent period especially. Google CEO Eric Schmidt in April @ the external claims of traditional media relations for Google was "interdependent" and "only high-quality information will be preserved, the modern democratic society can play a fundamental role." Last year in December, he was still "The Wall Street Journal," the author pointed out, Google will lead to more money coming into the current struggle to a loss of traditional journalism, rather than outsiders expected, the more traditional newspaper market share diversion . Google in the "Wall Street Journal," so no doubt there will be some awkward position, because, since, after Murdoch settled in the newspaper, "The Wall Street Journal" has been constantly condemned Google on the devastating impact of the traditional newspaper industry.
Google: reconstruction of professional information in the field of new business models
Google"s purpose is simple, that is, information in the field of reconstruction of the professional business model. This is very critical, although the rise of Internet news sources to bring the extreme decentralization of the traditional news industry a huge impact, but the value of professional journalists still exist. Only professional journalists will continue to focus government agencies, in-depth risk areas to explore and analyze a variety of public and private sector disputes. Professional journalists is an integral part of the social structure, this and the current internet hit rate of all kinds in order to make the purpose of information products is entirely different.
Traditional media practitioners present salary is still not high, so in theory, help the production of traditional news issue is whether the fees online news? Online news also "paid to read" business model successful? But in Google, it seems very few people interested in this issue. Google"s view is that people will choose on the Internet for free content to read of course, the question is what people are willing to pay, and pay in what way? Google news items involved in Bharat, an executive said very frankly, so far they have not any idea for promoting mature. Part of his team to help media after the original content on the page charge; but some other team insisted the strategy news resources free of charge to attract the loss from the other sites do not want to pay to read the crowd; some team of paid and free content to organically together. On Bharat and his team, the choice of free or pay strategy more like a rule of thumb, not the consciousness of the problem, they will continue to HP F4809A F4812 Battery observe which model is more able to play a role.
Google will focus more on how to make traditional journalism to attract more readers to its own print, online and among air products. Google employee who asked not to be named, said another part of the news program, that is, "focusing on the customer" strategy. "This means the future profit model of journalism will still uphold the principle of the supremacy of the reader, the question is how to create a people are willing to read, and willing to participate in and use of information products." In how to attract readers of today"s society the question, Google appear confident, but journalism has become emboldened enough. Therefore, regardless of other factors aside, this alone is enough to make Google the news industry in the future a place.
Newspapers do not rely on news to make money
First, changes in the way news media is a percussive. Journalism changes are changes in the industry as a whole. Appear in Google, News all the changes happening in the industry, are more rooted in the technical means to bring all kinds of historic change, not practitioners of business news has become short-sighted or conservative.
Second, in Google, it seems that the emphasis classified ads are difficult to overcome the traditional journalism"s business model problem. Comprehensive concept of the traditional media is to the reader all the information needed to include them in a newspaper, do the benefits of advertising on the one hand to cover all sources of revenue, on the other hand to avoid missing information, so that editors have a greater flexibility.
"Newspapers never rely on "news" to make money. Serious reports, such as Afghanistan, HP pavilion ze4400 Battery reports, and will not be brought directly to the newspaper advertising revenue. Truly bring business revenue in the automotive segment, the real estate section, family section, travel plate and the tech sector, because advertisers can lock consumers through these sections. said. But the birth of the Internet for people to bring a more substantial amount of information, search for a more convenient class industry news consumption patterns. If you can find in the online real-time updates of real estate, travel, movie times and other information, why should consumers buy a newspaper? Google itself is the Internet"s most influential one of classified ads, which allows users to directly find the information they want, rather than to buy a small piece of information under the whole newspapers; It also allows advertisers to directly reach the search itself product users, not to sell products to the newspaper ads for all readers.
Once again, Google almost all members of the team stressed that the future of print media will disappear, but the news industry as a whole the outlook is bright. This thesis may sound split, but this is Google on the future of news industry as a whole to judge basis. In the Google view, the traditional news industry is one of the major costs incurred printing costs, but in fact most of today"s society, the value of a media asset is human resources.
Newspapers no decrease in demand for
A survey shows that the cost of traditional media spending, among them, 35% for management, marketing, and other brands cost. In addition to every newspaper office to confront the printing and distribution costs high and most of the time this part of the cost even higher than the cost of gathering and editing team. (However, two mainstream media, "New York Times" and "The Wall Street Journal" is different in this respect, their editorial costs higher than the cost of the printing issue, which is why the times into the network after two newspapers can still succeed one of the factors.)
If the news site groups to bring readers more than the actual decline in circulation caused by the loss of readership and advertising are also recognized in the newspaper distribution channels to make this change, then the newspaper publishers may be ecstatic to stop buying newsprint. Now no doubt the news industry is going through a painful transition, through the traditional channels are losing to read the paper; the only good news is that these are no longer the future readers of the newspaper Toshiba pa3383u-1brs Battery subscription paper may soon be turning to the Web, but online advertising will become more valuable.
So Eric @ Schmidt believes that there is no indication that the newspaper will be into the death, the problem only lies in the print media business models were. "Today you subscribe to a print newspaper, but also in the future you will subscribe online source of information embedded in the ad, and print media which is the same as the profit model, we simply discarded the traditional newspaper printing production mode. from the current trend, continuous decline in print media circulation is yes, but the network media click rate showing explosive growth. newspapers, there is no decrease in demand for, the problem exists only business model. "He say for sure.
Google News New attempt
Live reports (LivingStories)
News reporting is often continuous. In Kabul today, one thing may be something related to yesterday, and even 20 years ago or more some of the background related. Therefore, it was the background for the continuous demand for information, will form the next mode in the network model based on journalistic writing.
"Financial Times" on the European readers Tigong a comprehensive coverage of the crisis, because it incorporates more small energy one by one people do not notice details of these details is difficult when there Dandu 在 Google"s search system rapidly discharged to front.
To change this situation, Google"s news team last year and the "New York Times" and "Washington Post" cooperation, carry out LivingStories experiment. The purpose of this experiment is a serious event for each subject over time, continuing news reports alone were presented in a page. "We hope to build is an information warehouse, not the message fast." Bharat said. LivingStories not only mean the emergence of new forms of online news reading direction, it will also provide opportunities for traditional paper media to prove its value in the Internet age.
Flipping (Fast Flip)
"Quick turn" for readers under the theme of the publisher or the maximum traffic Toshiba PA3399U-1BAS battery ranking to view news stories. It only shows the first page of the story, I hope to read more user must host the publisher through the main page to click to read.
The Internet is a great channel for access to information, but the reading experience is often very bad. When the title becomes lengthy, the reading experience becomes even worse. For some very fine print typesetting, and image more than the text of articles, how to paper reading experience into a network of reading experience into a great test.
Fast Flip launched last summer projects so far have basically been through experimental phase, the project plans to upload the scanned magazine pages into the document, rather than after the messy graphic information to please readers. Back crawl through the system, readers can see the network and the actual reading experience of reading the same magazine.
"In this way, you can first see the whole picture of the page and then click to select topics of interest to news sites. This improves the network of people reading experience, making people more willing to stay in the same page even longer." Palestinian Rutter said. And this stop is also often referred to clients advertising practitioners sticky, often advertisers who are strongly pursuing.
With the new technology allows customers to better reading experience; Google also share advertising and magazine revenue growth.
YouTube train (YouTube Direct)
Google also hopes YouTube video content editors, news groups to attract a larger audience. Unedited video content is probably the most energy network news time, people around the world are able to upload video content via real-time understanding of the Earth every corner of the moment of joy and sorrow of the story occurred. YouTube Direct"s goal is to change the traditional media approach to disseminate information through text, through the video channels in the network broadcast news.
Under the guidance of this idea, not only traditional journalists are encouraged to SONY VGP-BPS9 battery upload videos to report news, YouTube has a rapid video upload channel, for the world to provide a variety of video news release channels.